The automated media buying process streamlines and makes campaigns smarter and more effective. The system used is real time bidding (RTB), where multiple advertisers compete for a certain publisher inventory through a real-time auction. The purchase is made through platforms such as DSPs, which use the data made available by the DMP to reach the desired public profile by the advertisers. Programmatic Media is the most cost-effective, with an inexpensive and efficient process. Allows high-targeting campaigns to reach the audience.